We’ve been working hard behind the scenes, and now it’s time to share something special. In collaboration with Telegraph Creative, Innovation Depot has a bold new look that’s built around the grit and grind of startup life. This rebrand isn’t just visual—it’s a reflection of the relentless energy, determination, and creativity that define our community of founders.
Every founder here is chasing their dream 24/7, and we’re the hub that offers the resources, support, and trust they need to keep pushing forward. Whether you’re stepping into our building or exploring us online, you’ll feel that hustle and heart. It’s more than a workspace. Our new brand captures the spirit of innovation and collaboration while being both comforting and cutting-edge.
Let’s dive into what’s new & check out the new website at www.innovationdepot.org!
Dark Mode or Light Mode: For the Early Risers and Night Owls 🌑☀️
We know startup life doesn’t run 9-to-5. Some days start before the sun rises, and others stretch long into the night. That’s why our new website offers both dark and light mode—because we cater to everyone. Whether you’re hustling in the early hours or burning the midnight oil, our site is built to match your rhythm. Choose the setting that works for you, and let the inspiration flow.
A Pop of Yellow: Bright, Bold, and Full of Energy
We’re proud to introduce our new accent color—yellow. It’s a soft, vibrant shade that adds just the right amount of energy to our sleek, minimalist design. Yellow is the perfect representation of what Innovation Depot stands for: creativity, optimism, and a bright future ahead. As THEtech hub of Birmingham for the past two decades, this pop of color mirrors the energy and ambition of the countless founders who have grown within our walls and continue to drive innovation forward.
The pop of yellow combined with a palette of sleek grays and calming whites perfectly complements the industrial chic vibe of our building. The grays draw inspiration from the original columns and exposed ceilings of the old Sears department store, blending the past with the present. This minimalist look reflects both the history and modern energy of our space, creating an environment that’s as inspiring as it is functional—where innovation and creativity can thrive.
Explore, Connect, and Grow—All in One Place
Our new website isn’t just about looks—it’s designed to make your life easier. Whether you’re looking for information on our programs, learning about the amazing companies that call Innovation Depot home, or searching for the perfect space to host an event or team day, everything is streamlined and simple to navigate. Located in the heart of the Deep South, we’re proving that high-tech innovation knows no boundaries—Birmingham is where bold ideas thrive.
It’s now easier than ever to:
• Explore our companies and the exciting work they’re doing.
• Find out how you can join this thriving ecosystem and take your startup to the next level through programming or a membership.
• Check out the spaces available for rent, from conference rooms to event spaces.
We’ve designed this new site to be as dynamic as the people who use it. It’s a one-stop shop for everything Innovation Depot, showcasing the best of our community while making it easy for you to find what you need.
This is more than just a brand refresh—it’s about creating an experience that matches the incredible work happening inside Innovation Depot. Our new look is bright, bold, and built for the future.
Check out the new site at www.innovationdepot.org, explore what’s changed, and let us know what you think. We’re excited to see how this next chapter unfolds, and we hope you are too!
Ritchie Kruunenberg
Director of Marketing & Operations, Innovation Depot
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