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The 7 P’s of Marketing

July 31 @ 6:00 pm - 7:30 pm

|Recurring Event (See all)

An event every week that begins at 6:00 pm on Sunday, repeating until August 1, 2022


Ignite Alabama’s Sip & Sort Sundays Presented by Innovation Depot

How to Use the 7 Ps of Marketing to Generate More Profit
Marketing is a critical task in your business. Innovation Depot has partnered with Ignite Alabama to provide quarterly trainings on various marketing topics. This month we are talking about the 7 P’s of marketing and how to use them to add tools to your marketing toolbox and develop dynamic marketing strategies for your business.

Join us for a unique webinar session with the Director of Training at Innovation Depot and learn how to apply the 7 Ps of Marketing in your business. In this series, Katherine will show you how to use the 7 Ps in your marketing strategy and ensure that all of your strategies complement each other.

7/10 – Introduction to the 7 P’s of Marketing
You know marketing is important to your business – it’s how customers find out about your products and services. But if you’re not sure where to start, this webinar is for you!
Tonight we will start by reviewing marketing basics: creating a marketing plan, steps to build a marketing strategy, and review the marketing funnel. Then we will provide an overview of the 7 P’s of marketing and focus in on Price. Why start with Price, not your products or services? Because setting your price is how you get the $$ into your business! Join us for this free marketing webinar every Sunday in July.
Join us on Zoom at 6pm:

7/17 – Product, Promotion, and Place
Are You Ready for the Next 3 P’s of Marketing? This week we will discuss how to use product, promotion, and place to get a competitive advantage.
Marketing is a process that starts with the product and ends with the place.
-Product means everything from the initial idea to the final finished product.
-Promotion includes all of your communication activities including marketing, public relations and advertising.
-Place refers to identifying your target market, creating an effective distribution channels and making sure your products can be purchased through those channels.

To have great results in marketing, you need to balance between what you offer (product), how you promote it (promotion) and where it is available (place).

Join us on Zoom at 6pm:

7/24 – People, Process, Packaging
Your marketing toolbox is going to nearly double!
From the last few sessions of Sip & Sort, you learned about setting your price, the role of your product and packaging, and how to promote your business. This week we will discuss the role of People, Processes, and Packaging.
This week’s Sip & Sort covers:
→ People – the power of your tribe, who is really on board?
→ Processes – how to turn your strategy into action (and not just talking about it)
→ Packaging – how to create the right promotions, discounts, special offers and make them work for you.   As a reminder, by this session of Sip & Sort we’ve covered pricing, product vs. service and promoting your business. This last session will complete a full toolbox that you can use every single day in your business.
So much value here and so excited for the future. If you have any questions, comments or suggestions please feel free to write me!
Join us on Zoom at 6pm:

7/31 – Creating your marketing strategy using the 7 P’s of marketing
This week we pull it all together. We’ll cover how to use the 7 P’s to find your marketing strategy in just 1 hour.
7 P’s of marketing is one of the most valuable formulas for producing customer attraction, product and service differentiation and profit maximization.
→ Product: what are you selling
→ Price: why they should by from you
→ Promotion: how you can get customers attention
→ Place: where they can buy your product
→ Packaging: how they will look like when they arrive to customer door
→ Promotion: how much it costs to sell your product, advertisement types/media channels, promotional tools, salespeople, trade shows etc.
→ Process: how many steps are needed to to complete a customer journey (purchasing process)
Join us on Zoom at 6pm:


July 31
6:00 pm - 7:30 pm


Innovation Depot
Ignite Alabama